The Australian Breastfeeding Association is a voluntary organisation established in 1964 (as the Nursing Mothers' Association of Australia) to encourage and support mothers who wish to breastfeed, whilst promoting in the community an awareness of the importance of Human Milk.
Vision
Breastfeeding is the normal way to feed and nurture infants, with babies being breastfed exclusively for 6 months and continuing to breastfeed for 2 years and beyond.
Mission
As Australia's leading authority on breastfeeding, we:
* educate society and support mothers, using up-to-date research findings and the practical experiences of many women
* influence society to acknowledge breastfeeding as normal and important to parenting and the physical and mental health of babies, children and mothers.
Values
* Mother-to-mother support
* Skilled and loving parenting (in society)
* Excellence and innovation in breastfeeding support
* The wellbeing and diversity of our people
* Cooperation and teamwork
* Honest, open and respectful communication
* Clear and transparent processes.